Something exciting is going on in the advertising-agency business when an independent agency like us can scoop up big brand accounts from the big multi-national agencies.
Say hello to the evolution of "cross-media" creative. We are proving that linking commercial spots, web development, guerilla marketing, web advertising, radio, posters and outdoor, etc. is not only a potent combination, but a highly efficient and accountable way to market . As well, as a small agency, we are better qualified to solve clients' problems because we are much more nimble and reactive. We can move very quickly to take advantage of these cross-media opportunities. And we don't have the costly infrastructure to slow things down and drive up costs.
We are capable of turning things around at lightning speed, a virtue that, in the end, will move us to the next level of evolution while the big, plodding, multi-national network giants lumber into extinction.