As per definition: cross media communication is communication where the storyline (message or content) will invite the receiver (user) to cross-over from one medium to the next. Making it possible to transform from one-dimensional communication to multi-media communication.
Financial profits can be gained through equal or decreasing costs for the same communication effects with single medium communication. It is possible to shift costs for communicating from the sender to the receiver if the story is attractive enough for the receiver to want to interact with it. Good cross media communication will enhance the value of communication: The level and depth of message involvement will be more personally and therefore more relevant and powerful.
In particular: the print only publication can be transferred to online website to become far more accessable and