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Permission Marketing

Permission-based email marketing will provide you long term rewards. For some it's hard to imagine sending email to anyone without their permission. Yet people do it every day. They are probably getting a result or they would not continue to do it.

A productive opt-in email list is the most important aspect when you happen to use email marketing for your business. Email marketing is a kind of direct marketing technique. It is a means of communicating to your audience through emails. There are a number of reasons why you need to send emails to your customers. Every time an email is sent to a customer it is considered to be an email marketing technique. Emails can be sent to customers for various reasons. Either to promote a new product or service or to update customer profiles. Sending advertisements or website updates to customers is also considered to be a part of email marketing.

In order to make an email marketing campaign successful it is important that the marketer makes use of an effective and profitable permission based email list. A correctly conducted Online business through email marketing will give profit, flexibility and security to your business which will save a lot of your time as well. In order to make your email marketing campaign really effective and useful for your business it is best to use a permission based email list for for your campaign.

A permission based email list is that list which is a collection of those email ids who have willingly registered into your email marketing campaign and have given you their consent to mail your marketing stuffs into their email account. It is always beneficial to mail through opt-in email lists as the response is much more profitable in these lists.

The reason why opt-in email campaigns or permission based email lists are more profitable is because they send emails to only those email ids, that are somehow interested in learning about the business or have used the product before and are readily waiting to have more news on the topic. Information about the user in these campaigns is collected through the forms that they fill when they are subscribing to the email campaigns. Not only newsletters but the subscribers also subscribe to email advertisements and other marketing and promotional mails that the marketer might send to them.

Research and practice has proved that the output coming from the permission based email list is comparatively much higher than any other direct marketing tool. It has a magnetic effect on the traffic flow. No sooner does the email fire, that the click report, automatically generates a higher hit ratio.

Permission-based Email Marketing Strategies... what do we do:

  • Create email messages and set them up to go out automatically.
  • Get the name and email of people by offering something of value either FREE or at a very low cost.
    (Usually there is a web page specifically designed for this purpose.)
  • Place tracking code on the web page so we know what our conversion rate is. (How many visitors vs how many leave their names and email addresses.)
  • Tweak the web page or the offer we're making until a minimum of 1% of the visitors are subscribing. (Giving us permission to email them and stay in contact.)
  • Send friendly emails that give value always.
  • After a few messages, we would mention something of value they may purchase if desired. (It's up to us. Some people promote products in every email they send to people. Sometimes people describe that as feeling "hammered" by this email marketing strategy and many will unsubscribe from your list.)

Permission-based Email Marketing Etiquette

We are always sure every email we send has the address of your company at the end. Also, we include an easy way for people to unsubscribe if they wish to. We don't want people on our email marketing list who don't enjoy hearing from our clients.

More in This Section:

Cross Media Creative
Strategic Planning
Brand Stewardship
Cross Media
Multimedia Production
Web Development
Print Production
Permission Marketing
Search Engine Marketing and Optimization
Corporate Identity
Marketing Planning and Consulting
Direct Mail and Direct Response
B2B Partnership Marketing
Qualitative and Quantitative Research
Public Relations
Multi-language Communications

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