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Web Development

For online presence we will look at every aspect that is needed to make a web site work as an integrated element of our client's brand. This includes your unique "look and feel", best practice in usability and accessibility, obviously great design and excellent programming, but above all a solid focus upon marketing. You must be able to attract your target audience to your website and then engage effectively with them. Today’s web sites are no longer a one time build. Successful web sites and web campaigns require ongoing support, updates, case studies, Blogs, RSS Feeds, product launches and updates, forums, events, company news and much, much more. Our primary objectives in web development are:

  • to target your existing and new customer base
  • to get targeted traffic to your site
  • to convert browsers to buyers (and to keep them coming back for more)
  • to keep a web site up to date, through flexible and easy to use dynamically driven Content Management System

Content Management System (CMS)

All our clients  are provided with customized CMS (Content Management System) web site, which is an ultimate option to achieve all branding objectives. CMS allows any registered user to log in and make changes and updates to their web site through an easy to use back end module, similar to editing a commonly used Word application document. The entire web site is actually a dynamically driven data container, which through the graphical interface (front) provides to the user requested information directly from server's database. The fundamental Server Side Scripts (SSS) and basic plug-ins are included with any CMS or added and customized further for additional functionality. The administration person (client) can login through the "back end" of the web site and can configure the options, monitor and analyze the results, and of course: update and manage the entire content, including the graphics.

Additional Application Development and Server Side Scripts (SSS)

We also provide time and money saving web based software systems that can be incorporated into any CMS web site for additional tasking, process refinement and business automation solutions. That development includes a wide array of programming and design used to develop a specific functional product or service. These applications can be as simple as an Internet form that interacts with clients, to a custom developed project management system, and may include:

  • Sales and interactive response forms
  • Online File Servers
  • Database and Specific functionality
  • Intranet/Extranet
  • Software Integration
  • Project Management Tools
  • Portfolios/Showcases
  • Internal Site Search Engines
  • Image/Video/Audio Library
  • Inventory Control and Management
  • Registration Tracking and Management
  • Private Client Sections
  • Customer Relationship Management (CRM)
  • E-commerce/Store Fronts
  • Customer portals

 







More in This Section:

Cross Media Creative
Strategic Planning
Brand Stewardship
Cross Media
Multimedia Production
Web Development
Print Production
Permission Marketing
Search Engine Marketing and Optimization
Corporate Identity
Marketing Planning and Consulting
Direct Mail and Direct Response
B2B Partnership Marketing
Qualitative and Quantitative Research
Public Relations
Multi-language Communications
Promotions


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