B2B Marketing Budget Distribution

How are business to business organizations distributing their marketing budgets?

• Trade magazines 23%
• Trade Shows 18%
• Direct Mail 10%
• Promotion/Market Support 9%
• Dealer/Distributor Materials 5%
• General magazine advertising 6%
• Internet/electronic media 9%
• Directories 5%
• Telemarketing/Telecommunications 3%
• Publicity/Public Relations 7%
• Market Research 4%
• Other 1%

Total 100%

(Source: Cahners Advertising Research Reports)